POP-TARTS SOCIAL

I was lead Copywriter for Pop-Tarts' social media accounts.


My April Fool's post set four metric records.

  • Facebook 

    5.9MM organic reach

             - A Kellogg's record. 

  • Instagram

    12.5K engagements

            - A Kellogg's record.

  • Twitter

    1.2MM+ impressions

            - A Kellogg's record.

42% engagement rate

            - A Kellogg's record.

Pop-Tarts : AdWeek

^ Read the Adweek article here.