Social posts

At VML, I was lead copywriter on Pop-Tarts' social account. 


Our April Fool's post broke 4 Kellogg's records.

It also ended up in AdWeek.

 

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Facebook 

  • 5.9MM organic reach

            - A Kellogg's record. 

Instagram

  • 12.5K engagements (likes, comments, saves)

            - A Kellogg's record.

Twitter

  • 1.2MM+ impressions (100% organic)

            - A Kellogg's record for single image tweet.

  •  42% engagement rate

            - A Kellogg's record for single image tweet.

AdWeek

  • April Fool's Day 2017: Best Brand Hoaxes

             http://www.adweek.com/creativity/april-                fools-day-2017-the-best-of-the-brand-                      hoaxes/